Tuesday, May 29, 2018

Richards the Wizard – He Truly Deceived

The art of magic is all about mystery and deception. The life of Ralph Richards is somewhat of a mystery, and he took the deception part a little too far. He did have a great looking throw-out card however, as can be seen in the two variant examples below. The cards were glued into a scrapbook and as such, I do not know if they are identical on the back of each card, or if one might have been blank. I am going to assume they were the same.
Richard’s life and career has fascinated more than a couple of magic historians, probably due to the fact that so little can be found on him. His real name was either Ralph Alanson Ennes/Ennis or Ralph Bruce Ennes/Ennis. I have found references to both names. I don’t know when he was born, but it looks like maybe he was from Detroit, Michigan from the following clippings from M-U-M for membership in the S.A.M.
From M-U-M magazine for June 1919

From M-U-M for May 1921
In The Sphinx for October, 1914, T. J. Crawford states: “Recently I had the pleasure of meeting and witnessing the performance of “Richards the Wizard”. He has the largest exclusive magic show that has been through the South since Thurston’s tour two years ago.” J. P. Ornson of Buffalo N. Y.  writing in The Sphinx for June, 1922 had this to say: “Richards the Wizard was here and is gone, but he left a wonderful impression. His advance agents plastered the entire East side with devils, ghosts, question marks, and flashy paper announcing the coming of Richards”. “When he made his first bow to a Buffalo audience at 8:15 that evening every seat and available standing room was occupied.” Ornson also stated: “His Crystal Gazing completely mystified his audience”.
Window Cards and a "Pitch" Book for Richards
Richards enjoyed a period of success with his two hour show composed of Magic and Crystal Gazing. The late Tommy Windsor from Marietta, Ohio wrote an article on Richards in the Linking Ring for March of 1969. Tommy stated: “I thought then (and still do) that he was one of the great magicians of the world”. According to Tommy, when Richards appeared in Marietta in 1929, Richards was having health issues, and his show was attached for back salaries for his assistants. “Richards bid them a fond adieu and walked out leaving his show on stage”.
From the Linking Ring for March 1969
Richards evidently retired from touring his show, but he was not done. This is where he decided to take the art of deception to a new level. Marquis the Magician writing in the Linking Ring in December of 1934 mentions that “Richards retired from the road to broadcast his mental act over the Mexican Station XER”. The book Border Radio written by Gene Fowler and Bill Crawford states that it was actually XEPN out of Piedras Negras, Mexico. Richards did what a lot of other fortune tellers did in those days. By broadcasting from Mexico, out of reach from U.S. law, he could have a mail-order business and listeners would send in money to have him answer their questions. He added a Dr. to the front of his name, and Ms.D., Ps.D. after it, and persuaded people to invest in numerous money-making schemes.  George Marquis added another story in the Linking Ring for August of 1936.

By now Ralph Richards was doing nothing more than running various confidence games, the promoting of the oil land above being one of them.  He tried to stay one step ahead of the law in the U.S., but of course in this case justice won out in the end. After the feds caught up with him, he did two stretches in federal prison. After Richards was released, he did one last trick worthy of his status as a great magician. He just vanished. No one seems to know what happened to him, where he ended up, or when he died.
I am going to leave you with these final words written by Tommy Windsor in that article from the Linking Ring way back in March of 1969: “Of course, Richards flourished before magic clubs really got started, but still, it seems to me that there should be more literature… or more information available on this man who had such a big show.”

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