Goldin - “The Humorous Wizard” aka “The Royal Illusionist”

Sawing a woman in half is one of, if not the most famous illusion in magic. This post is about the early days of the magician who became world famous for his version of the trick.


A flier for Horace Goldin's "Sawing a Woman in Half"

Horace Goldin was born some sources say on December 17, 1873 in Vilnius, Lithuania as Hyman Elias Goldstein. He was of Polish descent. His family came to America and settled in Nashville, Tennessee when Goldin was around 16. An interest in magic started while he was young, and Goldin began performing around 1894 and called himself “The Humorous Wizard”. He ran an ad in the “Artist Era” in February 1896.

"Artist Era" Advertisement for February, 1896

Probably around this same time, Goldin had a throw-out card produced using the same image and title. I have two throw-out cards of Goldin and I was fortunate to be able to acquire this example of his card as the “Humorous Wizard” some years ago. It had originally been preserved in a scrapbook of early magicians.

Horace Goldin's early throw-out card.

The “Mahatma” during this time had this to say about Goldin: “Horace Goldin, the humorous wizard, has made an enviable reputation on the variety stage. The egg bag is one of Goldin’s hits. That he appears in the best houses speaks well for his skill.”

Due to difficulties with his speech, he decided to do a silent act at a very rapid pace, something he had seen Imro Fox do. This became Goldin’s “The Whirlwind Illusionist” period. He became one of magic’s most successful illusionists both in America and in Europe. Goldin gave performances before European Royalty. Never one to not capitalize on an opportunity, Goldin then started billing himself,  “The Royal Illusionist”.

Postcards of Horace Goldin.

While P. T. Selbit invented the “Sawing a Woman in Half” illusion, it was Goldin’s different version that most everyone remembers to this day. In Goldin’s version, the lady in the box had her head and feet exposed to the audience during the sawing in half. He had many forms of advertising produced in conjunction with the Sawing including the throw-out card below. Goldin later came up with a more incredible version in which the box was done away with, and the lady assistant was in full view of the audience. Goldin then proceeded to cut her in two with a Buzz Saw!

A later throw-out card of Goldin advertising his greatest creation.

Horace Goldin's Buzz Saw Illusion.  (Photo from Wikimedia Commons)

There is no doubt that Horace Goldin was one of the greatest illusionists of the twentieth century. The impact of the illusions he devised are still being felt to this day. Horace Goldin died on August 22, 1939 at the age of 65. He made his home in his final years in Great Britain.

Otto Maurer, Jr. - Like Father, Like Son

This post concerns the not-so-well-known, but still famous 19^th century New York magician and magic shop owner Otto Maurer and his son. There is not a lot of biographic material on Maurer, but thanks to the tireless research of historian Tom Klem, we know quite a bit more about this father and son team. And, thanks to some unidentified magic collector who assembled many of the cards in my collection, we also know that Maurer’s son had a scaling card, it exists (below), and is offered here for your pleasure.

Otto Maurer Jr. 

Much of Maurer’s life is detailed in Klem’s article “Otto Maurer’s Magical Bazaar,” in The Yankee Magic Collector, Vol. 17, 2016, published by the New England Magic Collectors’ Association. Mr. Klem has graciously allowed me to draw from his article for the purposes of this post. Thanks. 

Maurer was born Oct. 28, 1846, in the village of Gemeisheim, Germany. When only 16 years old he immigrated to the United States and arrived in New York City where he quickly became part of a burgeoning German community located in the Bowery.  Census records have him employed as a tinsmith and in that capacity, he apparently also sometimes repaired the apparatus of local magicians. In 1872, he opened a magic shop in the basement of a five-story tenement building at 321 Bowery Street near Second Street.

A stylized portrayal of Maurer's Magical Bazaar.
It was actually in the basement of the building.

As Klem points out, in the nineteenth century, the Bowery had a thriving theatrical district with many first- and second-class theaters, dime museums and other sources of entertainment. There were also great restaurants and shops and it was a popular destination for those seeking entertainment. John Henry Anderson, The Wizard of the North, appeared at the Astor Place Opera House in 1851. Among Maurer’s regular customers were Imro Fox, Horace Goldin, Arnold De Biere, Frank Ducrot, Alexander Herrmann, Harry Houdini, Howard Thurston and many others.

Apparently, Maurer’s shop was also the first place that the back-hand palm was shown to magicians. According to the stories, Maurer was shown the move of effortlessly shifting a playing card from the tips of the fingers to the back of the hand by a traveling Mexican gambler. This would have been around 1887. Maurer taught the sleight to other performers including Houdini who was performing at the Globe Dime Museum in 1894, almost directly across the street from Maurer’s shop.

Within a short time, Houdini had added this sleight to his repertoire, proclaimed himself the “King of Cards” and had a lithograph printed to publicize the fact. 

T. Nelson Downs also learned the sleight as did Thurston, who utilized it in his very successful card manipulations.

Maurer married Emma Brichard in 1877, and they had three children, one of whom was Otto Jr., who played piano during his father’s performances (mostly in parlors) and who later went go on to operate the shop after his father’s death as well as performing musically and magically.

In the late 1890s, the magic magazine Mahatma started reporting on Maurer’s declining health due to cancer. After many hospital visits, Maurer passed away May 15, 1900. The New York Times ran an extensive obituary which read;

“King of Magic” Dead

A Master of Legerdemain on the Bowery Passes Away

The Bowery “King of Magic” is dead and the “Magical Bazaar” at 321, which for twenty-eight years has been a storehouse of implements for mystifying, has at last been visited by the mysterious hand of death. “Professor” Otto Maurer, one of the quaintest characters of the thoroughfare, succumbed to cancer last Tuesday in the Post-Graduate Hospital.

He came from Germany when a young man and established the shop, bringing with him many of his inventions for tricks. Incidentally he gave lessons in the art of mystifying the public.

As the years went on he accumulated a fortune and married. He could not mystify his better half, however, and they separated. Their son remained with his father, who instructed him in the tricks he know so much about.

The old “King of Magic” knew what good living was and his money finally disappeared. He died a comparatively poor man. The funeral will be held to-day, and many of the “professors” old friends on the Bowery will follow the body to the grave.

It is more likely that rather than living the high life, Maurer’s monetary resources were depleted unsuccessfully battling cancer. The New York Herald also covered the story with the headline, “Wizard of the Bowery is Dead.” Houdini was reportedly the last person to see Maurer alive. 

After Maurer’s death, his son, Otto Jr., continued to operate the business out of the address at 321, but eventually moved the shop to 105 E. 14^th Street. It only operated there for a short time and then the shop and its contents were absorbed into the New York Magical Company on Broadway in Brooklyn.

The scaling card featured here bears the 105 East 14^th Street address, probably written in Otto Jr.’s hand. It seems likely he continued to use the original cards after his father's death but then manually added the new address. According to Houdini, writing in his Conjurors Monthly, Maurer Jr. ended up working in the musical department of a store in Newark, NJ. As late as 1920, the Census showed him living with his mother. It is uncertain when he passed away. 

Tom